Drip

About Drip

Drip is an email marketing and automation platform purpose-built for e-commerce brands. Its deep integrations with Shopify, WooCommerce, and Magento pull in real-time order data, browsing behavior, and customer lifetime value to power segmentation and automation that goes beyond what general email platforms offer.

The platform's workflow builder uses an "if/then" branching logic to create personalized email sequences based on purchase history, cart contents, predicted churn risk, and product category affinity. Pre-built playbooks for cart abandonment, post-purchase upsell, win-back sequences, and new subscriber welcome series reduce setup time for common e-commerce workflows.

Drip is best for direct-to-consumer e-commerce brands that have outgrown Klaviyo's entry tiers or want an alternative with more transparent pricing. Its 20% commission over 12 months makes it attractive for affiliates serving e-commerce audiences.

Key Features

• Deep e-commerce data sync with Shopify, WooCommerce, Magento
• Visual workflow builder with if/then behavioral branching
• Pre-built playbooks: cart abandonment, win-back, post-purchase
• Revenue attribution reporting linked to email clicks
• Segmentation by purchase history, LTV, and predictive churn score
• SMS marketing integration on select plans

User Ratings

Support & Compliance